Young people at the age of 12-35, men and women, boys and girls, are becoming more and more interested in eSports and gaming.

With more than 600,000 Danes watching eSports, the platform has grown to become one of the main channels for entertainment today.

In the digital world that we live in, and with the new ways of being social, it is only natural that a platform such as eSports has taken a hold amongst young men and women.

Since it offers the opportunity for people to combine their interests in games with the social interaction among a large group of people with shared interests, eSports has created an enormous and global community.

The trend started back in the 90’s where the offline events and LAN parties was where they met to form a social bond. But with today’s technology, the world has become smaller as people are defying the geographical boundaries and are increasingly finding their social group online.

This evolution of gaming has led to a serious growth in the number of gamers, viewers and investments from companies especially.

Just like one former generation idolized Rock & Roll and Elvis and the next one loved football and Messi, this generation has grown up in a digital world where they can even interact with the role models that they have in eSports.

Sponsoring eSports is therefore a way for companies to not merely have people see their logo, but to become supporters of an idol or an experience that their target group is extremely passionate about.

With opportunities both offline and online, eSport marketing provides a non-invasive yet direct channel to a target group that is extremely loyal to the companies who succeed in branding themselves in eSports.

This young target group has a filter that detects and eliminates the noise from any traditional marketing such as TV-ads, pop-ups etc.

Through the interactive marketing in eSports the younger generations barrier to advertising is broken through and companies can create relations with their target group.

At Saturday 19th of August in Skråen foyer Go Esport is holding a talk about how to earn money in eSport 

Written by Mikkel Golding Faaborg from Go-eSport

Photo with controller by Olichel Adamovich

Photo with crowd by Jakob Wells