Articles Tagged with: marketing
eSports – a growing entertainment channel

Young people at the age of 12-35, men and women, boys and girls, are becoming more and more interested in eSports and gaming.

With more than 600,000 Danes watching eSports, the platform has grown to become one of the main channels for entertainment today.

In the digital world that we live in, and with the new ways of being social, it is only natural that a platform such as eSports has taken a hold amongst young men and women.

Since it offers the opportunity for people to combine their interests in games with the social interaction among a large group of people with shared interests, eSports has created an enormous and global community.

The trend started back in the 90’s where the offline events and LAN parties was where they met to form a social bond. But with today’s technology, the world has become smaller as people are defying the geographical boundaries and are increasingly finding their social group online.

This evolution of gaming has led to a serious growth in the number of gamers, viewers and investments from companies especially.

Just like one former generation idolized Rock & Roll and Elvis and the next one loved football and Messi, this generation has grown up in a digital world where they can even interact with the role models that they have in eSports.

Sponsoring eSports is therefore a way for companies to not merely have people see their logo, but to become supporters of an idol or an experience that their target group is extremely passionate about.

With opportunities both offline and online, eSport marketing provides a non-invasive yet direct channel to a target group that is extremely loyal to the companies who succeed in branding themselves in eSports.

This young target group has a filter that detects and eliminates the noise from any traditional marketing such as TV-ads, pop-ups etc.

Through the interactive marketing in eSports the younger generations barrier to advertising is broken through and companies can create relations with their target group.

At Saturday 19th of August in Skråen foyer Go Esport is holding a talk about how to earn money in eSport 

Written by Mikkel Golding Faaborg from Go-eSport

Photo with controller by Olichel Adamovich

Photo with crowd by Jakob Wells

Spearhead Nordic: invisible part of the expo

Spearhead Nordic is an active participant on the Danish game development scene and aims to help creators to showcase their products. They will be present at Game Scope 2017 Expo, but instead of having a booth, they will scouting the expo floor. We let them take over our blog this week, let’s see what they have in store for us! 

Hi, and thank you for dropping by! We are Spearhead Nordic, the home of the very best Scandinavia has to offer when it comes to animation, games and entertainment.

We are digital platform designed to grant Nordic developers a bigger international reach and audience. We do this by functioning as a news portal, social media network, a professional network and much more. We are not even 1 year old yet, but our digital influence seems to be already reaching far and wide, especially in the Nordic countries. And, we are not slowing down any time soon.

So, some quick practical notes. Do you have a cool project you would like us to pay attention to? Well, send it our way and let us add it to our Nordic Highlights!

Do you want to meet and greet with other Nordic developers online? Then join our Discord Network!

And lastly, we also offer extensive marketing and promotion services, allowing developers to focus on what they do best. If that sounds interesting to you, then should just keep scrolling. No matter what, you should keep scrolling, as we have left a parting gift by the end of all our ramblings.

What should you know about our Spearhead Nordic services?

Well, we pride ourselves on the use of authentic marketing.If you are only going online to spam your content without regard for other people, you sadly won’t garner nearly the amount of success you could obtain under more professional standard.

We here at Spearhead Nordic believe in the use of authentic marketing and that is what we will be practicing. Engagement is built on emotion. Building a brand is, in other words, the skill of building real long-lasting relationships between you and your audience.

A sin many other professional advertising companies commits is that they forget to act human. In their quest to prove they are best at everything, they fail to understand the basic human need to be understood and related to. How can you relate to anyone if you are walking around with your head in the clouds? Your audience is pressing “Come down here and connect with us on a personal level!” That is what we do at Spearhead Nordic, and the results so far have been great.

So, if you are looking for:
– A creative partner in crime.
– Someone you can collaborate with, eye-to-eye.
– A person to take care of your marketing/promotion.
– Someone to help you build a community/fanbase.
– Improved international reach and influence marketing.
– Someone to carry your project to new heights.

Then do not hesitate, contact us today! Alternatively, visit our website for all the tasty details.

And before we part ways, here is a little gift. The gift of knowledge!

Spearhead Nordic has at this point produced a series of articles called “Create a strong promotion platform.” So, if you want to improve the marketing potential of your current creative production, maybe before heading to Game Scope, you should give them a read. The content of these articles will make you a marketing master in no time!

Here, let me give you the links!

We can´t wait to meet you all at Game Scope, especially seeing how we had such a blast last year! All the love from

Rasmus F. Jensen
Founder of Spearhead Nordic.