Articles Tagged with: promo

Spearhead Nordic: invisible part of the expo

Spearhead Nordic is an active participant on the Danish game development scene and aims to help creators to showcase their products. They will be present at Game Scope 2017 Expo, but instead of having a booth, they will scouting the expo floor. We let them take over our blog this week, let’s see what they have in store for us! 

Hi, and thank you for dropping by! We are Spearhead Nordic, the home of the very best Scandinavia has to offer when it comes to animation, games and entertainment.

We are digital platform designed to grant Nordic developers a bigger international reach and audience. We do this by functioning as a news portal, social media network, a professional network and much more. We are not even 1 year old yet, but our digital influence seems to be already reaching far and wide, especially in the Nordic countries. And, we are not slowing down any time soon.

So, some quick practical notes. Do you have a cool project you would like us to pay attention to? Well, send it our way and let us add it to our Nordic Highlights!

Do you want to meet and greet with other Nordic developers online? Then join our Discord Network!

And lastly, we also offer extensive marketing and promotion services, allowing developers to focus on what they do best. If that sounds interesting to you, then should just keep scrolling. No matter what, you should keep scrolling, as we have left a parting gift by the end of all our ramblings.

What should you know about our Spearhead Nordic services?

Well, we pride ourselves on the use of authentic marketing.If you are only going online to spam your content without regard for other people, you sadly won’t garner nearly the amount of success you could obtain under more professional standard.

We here at Spearhead Nordic believe in the use of authentic marketing and that is what we will be practicing. Engagement is built on emotion. Building a brand is, in other words, the skill of building real long-lasting relationships between you and your audience.

A sin many other professional advertising companies commits is that they forget to act human. In their quest to prove they are best at everything, they fail to understand the basic human need to be understood and related to. How can you relate to anyone if you are walking around with your head in the clouds? Your audience is pressing “Come down here and connect with us on a personal level!” That is what we do at Spearhead Nordic, and the results so far have been great.

So, if you are looking for:
– A creative partner in crime.
– Someone you can collaborate with, eye-to-eye.
– A person to take care of your marketing/promotion.
– Someone to help you build a community/fanbase.
– Improved international reach and influence marketing.
– Someone to carry your project to new heights.

Then do not hesitate, contact us today! Alternatively, visit our website for all the tasty details.

And before we part ways, here is a little gift. The gift of knowledge!

Spearhead Nordic has at this point produced a series of articles called “Create a strong promotion platform.” So, if you want to improve the marketing potential of your current creative production, maybe before heading to Game Scope, you should give them a read. The content of these articles will make you a marketing master in no time!

Here, let me give you the links!

We can´t wait to meet you all at Game Scope, especially seeing how we had such a blast last year! All the love from
Rasmus F. Jensen
Founder of Spearhead Nordic.

Peeps of Game Scope 2017 and their creation

This is the story of the Game Scope 2017 postcard creation and how it started the whole set of unique charecters, that you will see on this year’s promo. In less than 3 minutes you will be able to learn why they look the way they do and what was the reason behind their creation. Here is how it all started.

Learning from mistakes that were made

First Game Scope had a lot of promo materials based on high quality photos, that were made specifically for the event. You might remember a couple all dressed up with champagne and VR set on; or maybe an old man with a controller playing video games. Photos were polished and neat, but some of them didn’t manage to get to the audience. Game Scope visitors here and there said that those were just regular stock photos. It is hard to tell what caused such an opinion to surface at the event. Maybe indie game developers just have a preference for a bit unpolished things, we will never know.

In contrast to high quality photos, this year as one of our volunteer designers suggested a postcard and poster design that illustrates different Game Scope visitors. These works were executed in doodle -like manner by Valerija Trane to soften up the impression from last year.

Why though are they called “peeps” and where are they from?

There is a reason why these are the Game Scope peeps! According to Your Dictionary “peeps” are friends, associates, people you know. And true to their name, the characters try to represent people you know and see at Game Scope. These characters are a shout-out to everyone who visited the festival last year: to the kids,to the teenagers who are into competitive play, to the charismatic speakers, to the fans of certain celebrities ( Jakob Stegelman *cough-cough*) or the smug developers and business people. It all started as a sketch of people that surround events like Game Scope and ended up being a representation of them.

Why should you care?

Because each and every one of the peeps is based on visitors and supporters of the festvial. We already have peeps that represent certain range of people and there are many more to come. Maybe the next peep you see will remind you of yourself  or a person you know. You might recognize yourself in it and you might be right about it.  😉 If you can recognizde someone in the created peep feel free to tag them on the Game Scope Facebook page posts and photos or just leave a comment mentioning a person that looks like one of the peeps.

Text and illustrations by Valerija Trane